ABOUT
BIO
My career began in Colombia, where
I established myself as Creative Lead of the in-house department at Grupo Crystal S.A.S, a leading textile company in Latin America. As an independent Art Director,
I partnered with brands such as Adidas, Levi's, Chevignon, Fisher-Price, and Disney.
After relocating to Spain, I joined Leo Burnett Iberia as Art Director, for FIAT, Supermercados DIA, Grupo Vips, and Philip Morris International.
I later joined El Corte Inglés, where
I progressed from Art Director in Home & Décor and Fashion to Associate Creative Director within the in-house creative department. Over seven years, I led large-scale advertising campaigns, editorial platforms, brand experiences, PR activations, and strategic initiatives spanning innovation, transformation, and brand repositioning within Spain’s leading retail group.
At Appletree, I contributed to the growth and consolidation of the creative department. In 2025, the agency was included in the Agency Scope 2024/25 ranking as the only PR-origin creative agency and was named Communication Consultancy of the Year.
During this period, I led creative and strategic direction across projects for iconic Spanish brands such as Casa del Libro, as well as for international brands including IKEA and NIVEA. I worked within a flexible, cross-disciplinary ecosystem spanning communication, social media, PR, influencer marketing, advertising, and events. These efforts contributed to positioning Appletree as the fastest-growing agency in the Top 100 worldwide, according to PRovoke Media.
Grounded in creative and strategic brand direction, art direction, and audiovisual production, I operate with a holistic business perspective, bridging client and agency dynamics to translate strategic ambition into coherent, high-impact brand ecosystems.
Thanks to my background in the advertising and design industries, as well as my work on personal artistic projects, I bring a unique perspective that allows me to craft impactful and cutting-edge visual solutions.
EXPERIENCE
Founder and Creative Director, NATER PROJECT
Creative Director, APPLE TREEAssociate Creative Director, El CORTE INGLES.Creative Strategy and Art Director, Fashion team, El CORTE INGLES.Creative Supervisor and Art Director, Home team, El CORTE INGLES.Art Director, LEO BURNETT IBERIA.Creative Director and Art Director, NARIASAT Art Director, GRUPO CRYSTAL S.A.S
EDUCATION
Master in Creativity and Effectiveness in Branded Content
(Madrid Content School)
Master in Strategic and Creative Advertising & Communication Direction
(IED Barcelona)
Master in Usability and User Experience
(Kschool)
Postgraduate in International Marketing Consulting
(Universidad de Barcelona)
Diploma Marketing Fundamentals
(Universidad EAFIT)
Graphic Design
(Universidad Pontificia Bolivariana)
Audiovisual Communication
(Politécnico Jaime Isaza Cadavid)
NATERSTUDIO
I am also the founder of Nater Studio, a boutique creative studio where I bring together multidisciplinary professionals tailored to the needs of each project, crafting bespoke solutions that blend strategy, creativity, and execution.
Within the studio, Nater Project operates as an ongoing brand exercise, a space where I explore new narratives, creative experimentation, and product design as part of my continuous artistic and strategic research.
BIO
My career began in Colombia, where
I established myself as Creative Lead of the in-house department at Grupo Crystal S.A.S, a leading textile company in Latin America. As an independent Art Director,
I partnered with brands such as Adidas, Levi's, Chevignon, Fisher-Price, and Disney.
After relocating to Spain, I joined Leo Burnett Iberia as Art Director, for FIAT, Supermercados DIA, Grupo Vips, and Philip Morris International.
I later joined El Corte Inglés, where
I progressed from Art Director in Home & Décor and Fashion to Associate Creative Director within the in-house creative department. Over seven years, I led large-scale advertising campaigns, editorial platforms, brand experiences, PR activations, and strategic initiatives spanning innovation, transformation, and brand repositioning within Spain’s leading retail group.
At Appletree, I contributed to the growth and consolidation of the creative department. In 2025, the agency was included in the Agency Scope 2024/25 ranking as the only PR-origin creative agency and was named Communication Consultancy of the Year.
During this period, I led creative and strategic direction across projects for iconic Spanish brands such as Casa del Libro, as well as for international brands including IKEA and NIVEA. I worked within a flexible, cross-disciplinary ecosystem spanning communication, social media, PR, influencer marketing, advertising, and events. These efforts contributed to positioning Appletree as the fastest-growing agency in the Top 100 worldwide, according to PRovoke Media.
My career began in Colombia, where
I established myself as Creative Lead of the in-house department at Grupo Crystal S.A.S, a leading textile company in Latin America. As an independent Art Director,
I partnered with brands such as Adidas, Levi's, Chevignon, Fisher-Price, and Disney.
After relocating to Spain, I joined Leo Burnett Iberia as Art Director, for FIAT, Supermercados DIA, Grupo Vips, and Philip Morris International.
I later joined El Corte Inglés, where
I progressed from Art Director in Home & Décor and Fashion to Associate Creative Director within the in-house creative department. Over seven years, I led large-scale advertising campaigns, editorial platforms, brand experiences, PR activations, and strategic initiatives spanning innovation, transformation, and brand repositioning within Spain’s leading retail group.
At Appletree, I contributed to the growth and consolidation of the creative department. In 2025, the agency was included in the Agency Scope 2024/25 ranking as the only PR-origin creative agency and was named Communication Consultancy of the Year.
During this period, I led creative and strategic direction across projects for iconic Spanish brands such as Casa del Libro, as well as for international brands including IKEA and NIVEA. I worked within a flexible, cross-disciplinary ecosystem spanning communication, social media, PR, influencer marketing, advertising, and events. These efforts contributed to positioning Appletree as the fastest-growing agency in the Top 100 worldwide, according to PRovoke Media.
Grounded in creative and strategic brand direction, art direction, and audiovisual production, I operate with a holistic business perspective, bridging client and agency dynamics to translate strategic ambition into coherent, high-impact brand ecosystems.
Thanks to my background in the advertising and design industries, as well as my work on personal artistic projects, I bring a unique perspective that allows me to craft impactful and cutting-edge visual solutions.
Thanks to my background in the advertising and design industries, as well as my work on personal artistic projects, I bring a unique perspective that allows me to craft impactful and cutting-edge visual solutions.
EXPERIENCE
Founder and Creative Director, NATER PROJECT
Creative Director, APPLE TREEAssociate Creative Director, El CORTE INGLES.Creative Strategy and Art Director, Fashion team, El CORTE INGLES.Creative Supervisor and Art Director, Home team, El CORTE INGLES.Art Director, LEO BURNETT IBERIA.Creative Director and Art Director, NARIASAT Art Director, GRUPO CRYSTAL S.A.S
EDUCATION
Master in Creativity and Effectiveness in Branded Content
(Madrid Content School)
Master in Strategic and Creative Advertising & Communication Direction
(IED Barcelona)
Master in Usability and User Experience
(Kschool)
Postgraduate in International Marketing Consulting
(Universidad de Barcelona)
Diploma Marketing Fundamentals
(Universidad EAFIT)
Graphic Design
(Universidad Pontificia Bolivariana)
Audiovisual Communication
(Politécnico Jaime Isaza Cadavid)
Master in Creativity and Effectiveness in Branded Content
(Madrid Content School)
Master in Strategic and Creative Advertising & Communication Direction
(IED Barcelona)
Master in Usability and User Experience
(Kschool)
Postgraduate in International Marketing Consulting
(Universidad de Barcelona)
Diploma Marketing Fundamentals
(Universidad EAFIT)
Graphic Design
(Universidad Pontificia Bolivariana)
Audiovisual Communication
(Politécnico Jaime Isaza Cadavid)
I am also the founder of Nater Studio, a boutique creative studio where I bring together multidisciplinary professionals tailored to the needs of each project, crafting bespoke solutions that blend strategy, creativity, and execution.
Within the studio, Nater Project operates as an ongoing brand exercise, a space where I explore new narratives, creative experimentation, and product design as part of my continuous artistic and strategic research.
@2025