+ COLOR - EL CORTE INGLÉS
A brand experience created to bring color back to retail during the greyest month of the year.
PROBLEM
Once Christmas and the sales are over, February becomes a quiet, low-traffic period for the brand’s stores. IDEA
We created a vibrant campaign, branding and shopping experience where color served as the central theme, weaving through every aspect of the event. This immersive journey encompassed a comprehensive campaign, exclusive product offerings, in-store activations, captivating space interventions, meticulously crafted packaging designs, a captivating catalogue, art installations, and engaging digital content. Each element harmonized to deliver a memorable and cohesive experience for our customers.
Once Christmas and the sales are over, February becomes a quiet, low-traffic period for the brand’s stores.
We created a vibrant campaign, branding and shopping experience where color served as the central theme, weaving through every aspect of the event. This immersive journey encompassed a comprehensive campaign, exclusive product offerings, in-store activations, captivating space interventions, meticulously crafted packaging designs, a captivating catalogue, art installations, and engaging digital content. Each element harmonized to deliver a memorable and cohesive experience for our customers.
PRINT ADS
EDITORIAL
SPECIAL EDITIONS
EXPERIENCE
CD/AD: Natalia Arias A.Creative - Copywriting: Marta Fiallo - Fashion Stylist: Pilar Lara - Set Design: Paloma López Varas - Art directors: Cristina Escandón, Delia Muñoz - Filmaker: Cesar Pesquera - Producer: Cesar Lamparero, Mamma Team - Photogrphy: Pablo Zamora, Gorka Alba del Valle
BRANDING
@2025