CHALLENGE

Amid the uncertainty of the pandemic, play became the bridge that helped families find joy, closeness, and wonder together.

IDEA

For the launch of El Corte Inglés’s toy catalog, we developed a campaign in the midst of the pandemic, celebrating the families who discovered moments of joy and comfort despite the uncertainty.

The essence of wonder resides in the act of playing together.

PRINT ADS

CD/AD: Natalia Arias A. Creative & Copywriting: Mariola Caeiro - Account manager: Alejandra Arriaga de Paz -
Filmaker: Nacho Martinez (Puebla Films) - Dop: Marc Miró - Producer: Pueblo films & Cesar Lamparero - Photography: Gorka Alba del Valle - Styling: Andrea Jorge Diaz

~~Works.~~ Nater Project. Stills. Services. About.

Natalia Arias
Creative Director
naterstudio@gmail.com

Ig. In.

@2025

CHALLENGE

IDEA For the launch of El Corte Inglés’s toy catalog, we developed a campaign in the midst of the pandemic, celebrating the families who discovered moments of joy and comfort despite the uncertainty. The essence of wonder resides in the act of playing together.

Natalia Arias Creative Director naterstudio@gmail.com

IDEA

For the launch of El Corte Inglés’s toy catalog, we developed a campaign in the midst of the pandemic, celebrating the families who discovered moments of joy and comfort despite the uncertainty.

The essence of wonder resides in the act of playing together.

Natalia Arias
Creative Director
naterstudio@gmail.com