#MODOREBAJAS - EL CORTE INGLÉS


Turning a season of discounts into 
a brand-building opportunity.



INSIGHT

In a context where over 70% of Spaniards link health directly to happiness, self-care is no longer indulgence, it’s emotional survival.

In a world that feels uncertain and price-driven, people aren’t just looking for savings; they’re looking for small decisions that help them feel better, regain control, and reconnect with themselves.

IDEA

We created a new shopping journey around the sales season, allowing customers to shift between different moods and discover, through a variety of stories, the products and special offers available from the brand.

We wanted to show that El Corte Inglés Sales are not just an opportunity for smart shopping, they are an enjoyable experience where the brand becomes the epicenter of positive energy, the starting point for a mindset shift.

The #MODOREBAJAS concept comes to life through video executions, graphic pieces, radio spots, display ads, and a special in-store experience, as well as content that extends the campaign journey across multiple touchpoints.













 
Creative Director and Art Director: Natalia Arias A. - Creative & Copywriting: Mariola Caeiro - Account manager: Alejandra Arriaga de Paz -
 Filmaker: Andrea Micheloni - Dop: Daniel Mere - Producer: In my mind - Styling: Berta Abascal

PRINT ADS 



Creative Director and Art Director: Natalia Arias A - Creative/copywriter: Mariola Caeiro - Photographer: Gorka alba del valle - Styling - Berta Bascal - Set design: Paloma Varaz - Make up: Jose BelmonteHair: Manu Fernandez










                                                                             

Ig.    In.
@2025