ESO TAN NUESTRO - ZAMORA COMPANY



Refreshing tradition



CHALLENGE

Refresh Pacharán Zoco’s visual identity while keeping the brand’s authenticity and heritage intact, highlighting its role as the original sobremesa companion in a category where many brands treat tradition like a trend.



INSIGHT


In Spain, the sobremesa is not a passing trend, it’s a deeply emotional and cultural tradition. Zoco has been part of these moments for 200 years, making the brand an authentic symbol of quality, craftsmanship, and connection.

IDEA


We developed a modern visual universe for Pacharán Zoco that celebrates its heritage, craftsmanship, and roots while giving it a fresher, more contemporary look. On social media, the campaign highlighted the most meaningful and insightful moments of the sobremesa, showcasing the warmth, connection, and joy that define these gatherings.

 




PRINT AD






Creative Director: Natalia Arias - Art Director: Débora Hillert - Copywriting: Ana Benitez, Laura Carmona







                     

Ig.    In.
@2025